Paste a URL. Know what the engine finds.

It reads your page against the research on how people decide, and names what is costing you sign-ups.

Landing page URL

No cost. No obligation. No phone call.

Got it

Almost done

Where should the findings be sent?

Work email

On its way.

The engine is quick, but I always assess it before sending it. Expect details in 1 business day.

What it reads for

Nine ways a page loses people.

All measurable, all published, all invisible to the team that built the page. They have looked at it four hundred times.

Attention ratioThings competing with the one action.
Form frictionWhat is asked, and when.
Message matchWhether the page answers the ad.
Cognitive loadWork the reader is made to do.
Trust signalsClaimed versus evidenced.
Information scentWhether the next step is obvious.
Effort framingHow big the commitment feels.
Mobile behaviorWhat the layout does at thumb size.
Visual hierarchyWhat the eye lands on first.

How it works

Part engine. Part human.

The engine reads a page against thousands of studies in seconds. No person could do that.

Knowing which of them matters to your buyer is judgment. No machine could do that.

Hi, I’m Steinar!

Driving experimentation to maximize trials and demos for software companies such as Tableau, GoDaddy and Microsoft is what I have spent 15+ years doing. Hundreds of tests later. Thousands of pages studied. I built Pure Wonderful to distill that knowledge into a system. You work directly with me.

Work with me

What I do. What it’s worth.

I design new versions of your highest‑traffic landing pages and test them against what you have now.

15%+My impact on conversion rate at four billion‑dollar software companies.
Flat rateA flat monthly rate, the same whatever the size of the company.
No lock‑inNo contract. You are free to stop working with me at any time.

So what would 15% be worth to you?

People who sign up in a month

What one of them is worth to you

What 15% more sign-ups would be worth, every month

$90,000

That’s $1,080,000 a year.

But first things first, see what the engine surfaces.